If there’s one phrase you’ll hear over and over again when visiting Costa Rica, it’s “Pura Vida.” At first, it may sound like a simple greeting, but in reality, it carries much deeper meaning: a philosophy of life, a reflection of Costa Rican culture, and a way of looking at the world with optimism.

In this article, we’ll dive into the true meaning of Pura Vida, how it’s expressed in everyday life, why it’s tied to the longevity of Costa Ricans, and how you can embrace this lifestyle—whether you’re traveling through Costa Rica or simply looking for a fresh perspective in your daily routine.

1. 🌺 What Does Pura Vida Mean in Costa Rica?

The phrase Pura Vida literally translates to “Pure Life.” But to stop there would be oversimplifying it. In Costa Rica, this expression is a cultural staple that embodies gratitude, resilience, and positivity.

• As a greeting: similar to saying “hello” or “how are you.”
• As a farewell: a casual way to say “goodbye.”
• As a thank-you: equivalent to “thanks” or “you’re welcome.”
• As an attitude: embracing positivity and joy in everyday life.

📜 A Brief History

Although today Pura Vida is synonymous with Costa Rican identity, the phrase was popularized in the 1950s after a Mexican film titled ¡Pura Vida! was shown in Costa Rica. Locals adopted the expression, and over time, it grew into a cultural motto, reflecting the national character.

2. 🏝 The Pura Vida Lifestyle: More Than Just Words

What makes Pura Vida truly special is not just its usage but the lifestyle it represents. The Pura Vida lifestyle is about slowing down, living simply, and appreciating what really matters.

🌿 Core values of the Pura Vida lifestyle:

1. Positive outlook: focusing on the bright side.
2. Simplicity: less stress, fewer worries, more enjoyment.
3. Connection with nature: Costa Rica holds about 5% of the world’s biodiversity, and locals are deeply connected to it.
4. Community: solidarity and closeness with others.
5. Hospitality: welcoming visitors with warmth and smiles.

Everyday examples

• Slower pace in coastal towns.
• Genuine smiles and greetings between strangers.
• Family time and community gatherings valued above material things.

3. 🌞 Why Costa Ricans Live Longer: The Science Behind Pura Vida

Costa Rica is not only famous for its stunning landscapes but also because its people enjoy some of the highest life expectancy rates in the world. In Nicoya, Guanacaste, scientists have identified one of the five official Blue Zones, where residents frequently live beyond 90 or even 100 years.

🔬 Longevity factors linked to the Pura Vida lifestyle:

• Balanced diet: beans, rice, corn, fresh fruit, and fish.
• Natural physical activity: walking long distances, farming, and outdoor work.
• Strong social connections: family and community ties provide purpose and support.
• Low stress levels: a slower lifestyle contributes to mental well-being.
• Sense of purpose: older adults remain active and engaged in community life.

📊 Key fact: According to the World Health Organization, Costa Rica’s average life expectancy exceeds 80 years—comparable to that of developed countries.

4. 🌴 How Visitors Can Embrace the Pura Vida Lifestyle

The beauty of Pura Vida is that you don’t have to be born in Costa Rica to adopt it. Visitors can fully immerse themselves in this lifestyle by adjusting their mindset and experiences.

✅ Practical tips for travelers

1. Unplug from stress: put your watch away and enjoy the present moment.
2. Practice gratitude: greet people with Pura Vida and smile often.
3. Taste local food: enjoy a breakfast of gallo pinto or a traditional casado for lunch.
4. Explore nature: hike through Monteverde, surf in Tamarindo, or soak in Arenal’s hot springs.
5. Join local activities: yoga on the beach, farmers’ markets, cooking classes with locals.

📌 Common Uses of Pura Vida

Context	Example in Conversation	Meaning
Greeting	“¡Pura Vida, mae!”	Hello
Mood/Status	“How are you?” – “Todo Pura Vida!”	I’m doing great
Gratitude	“Thanks for the help” – “¡Pura Vida!”	You’re welcome
Farewell	“See you tomorrow” – “¡Pura Vida!”	Goodbye

5. 🌍 Pura Vida as a Global Mindset

Over time, Pura Vida has crossed borders and become a source of inspiration for people worldwide. Expats, wellness communities, and even businesses have embraced this philosophy.

🌐 Applying Pura Vida outside Costa Rica

• At work: value work-life balance over constant hustle.
• In daily life: appreciate small moments, like coffee with friends or a walk in the park.
• For mental health: reduce multitasking and focus on essentials.
• In communities: foster genuine connections and hospitality.

Many online communities, books, and wellness programs now promote Pura Vida as a way to simplify modern life and reconnect with meaning.

6. 📝 Final Thoughts: Living the Pura Vida Way

At its core, Pura Vida is more than a catchy phrase or tourist slogan. It reflects how Costa Ricans see life—with gratitude, optimism, simplicity, and strong community bonds.

If you travel to Costa Rica, you’ll hear it daily, but the true magic is in experiencing it. And if you’re not planning a trip soon, you can still apply this philosophy wherever you are: slow down, smile more, value what you have, and prioritize what truly matters.

Are you ready to embrace the true meaning of Pura Vida? 🌞

• If you’re planning a trip to Costa Rica, dive into the culture by greeting people with Pura Vida and living in the moment.
• If you’re seeking personal growth, adopt this mantra as part of your daily life: less stress, more gratitude, and more authentic experiences.

👉 Pura Vida is not just a phrase—it’s a lifestyle. Start living it today.